Ad agency Leo Burnett recently turned to Los Angeles-based creative studio DUCK to create a cast of animated animal characters to promote the healthy additions to McDonald’s Happy Meals.
DUCK director Ken Wong, (a.k.a. “Monkmus”) led an animation team that transported the energetic troop – a curious dinosaur, a hapless dodo, a super-strong ant and a ravenous goat – from the agency’s drawing board to the screen, hand animating the characters to give the campaign a charming, classic look. The crew mixed this menagerie with a series of upbeat songs telling the tale of a boy named Ferris and his McDonald’s dining adventures with his animal friends.
Leo Burnett, which has worked with DUCK on several McDonald’s and Kellogg’s campaigns, gave Monkmus tremendous latitude in bringing the concept to life. “Leo Burnett is great to work with,” said Monkmus. “They gave me a lot of creative freedom to create this special world. At the same time, we worked together at every step to make sure that the spots were not only entertaining, but emphasized the importance of healthy eating.”
“In an era of ever-increasing reliance on high-powered machines, it’s important to retain talent that can still handle classic skills like hand animation,” said DUCK EP Mark Medernach. “I am very proud of the work we did here and the tremendous range of talent that it showcases.”