Qube Cinema announced that it will release a software update early in 2014 that will add support for Dolby Atmos sound. Atmos unleashes the potential of sound in storytelling by giving filmmakers the ability to precisely place or move sounds anywhere in the movie theater, even overhead, to create a more engaging cinematic experience.
“Exhibitors are always on the lookout for ways to enhance the audience experience,” said Raja Enok, chief marketing officer, Qube Cinema. “Integrating this value add technology into Qube servers allows theater owners to take advantage of the superior sound offered by Dolby Atmos.”
With just a server software update exhibitors will be able to play back the new audio format and provide movie-goers with a superior sound experience.
“Integrating Dolby Atmos with Qube Cinema servers makes it easier for exhibitors to take advantage of the future of superior sound,” said Doug Darrow, senior VP, Cinema, Dolby Laboratories. “Using overhead speakers, as well as surrounds, Dolby Atmos creates realistic and natural sound experiences that envelop and involve audiences in the stories on the screen.”