SALT, a Culver City based production, design, animation and editorial studio teamed up with Fox Sports to produce a public service announcement in support of the Boys and Girls Clubs of America.
SALT traveled across the country to Tampa, NYC and San Diego to shoot some of today’s biggest stars in baseball, including Boys and Girls Club alumni CC Sabathia of the Yankees, Shane Victorino of the Phillies, and Fox Saturday Baseball broadcasters Joe Buck and Tim McCarver. By combining the talent’s message, footage from the local Venice Boys And Girls Club, urban landscapes, and the track “Halo” by Beyonce, the spot conveys the positive impact that the club has on the lives of today’s youth.
“The kids were excited by the presence of a movie camera, and in New York, some of the kids got to join on set at Yankee Stadium,” said SALT senior producer Paul Andraos. “They had a lot of fun with Joe and Tim who were joking around with them the entire time. These kids had never been to Yankee Stadium so it was a cool experience for them.” The talent played a pivotal role, as the Boys and Girls Clubs of America is a cause that is close to all of them. The PSA is airing nationally during Fox Saturday Baseball telecasts.
In 2010, SALT, in conjunction with Fox Sports, also produced the LA Partnership PSA campaign featuring Los Angeles Mayor Antonio Villaraigosa and voice over by Morgan Freeman.