Boutique music production company Shout It Out Loud Music (SIOLM) recently opened a new studio in the heart of New York City’s Fashion District. The new space will serve as the creative epicenter of SIOLM, which has expanded its audio post and music production services with a state-of-the-art recording facility, while enhancing its core expertise in original scoring, music supervision and licensing for advertising, television, film and interactive.
“The studio signals a recharge of our creative strengths, as well as our continued mission to cultivate great music and integrate it across all media platforms,” said SIOLM founder/creative director Francis Garcia. “We designed and built our studio to better accommodate our existing clients and a broader range of projects. With a bigger space and more cutting-edge technology, we’re more versatile than ever.”
Mixer, engineer and composer Daniel Dzula will spearhead an expanded audio post division that aims to bridge the worlds of music production and post.
“With us handling multiple aspects of music and sound, clients can communicate their goals in a creative environment where we can meet them seamlessly, with quicker creative turnaround and a smoother hand-off to post,” said Dzula.
Managing director/producer Leigh Hurwitz will oversee the talent base behind the new studio, which includes executive producer/composer Lucas Van Lenten and composer/studio coordinator David Steinberg.
“Clients will be impressed with how much we can accomplish in-house, from creative concept to finished mixes,” said Hurwitz.
The new 3,000 square-foot studio exhibits a modern vintage-70s vibe. SIOLM has already produced several commercial projects from its new space. Most notably seven spots for Avon. Other brands include Axe, Olay, Weight Watchers, Vicks, Clearasil, Cymbalta, and Publix via agency clients McCann Erickson, Ogilvy & Mather, Saatchi & Saatchi, Draftfcb, Publicis, Euro RSCG and 22squared.
“We are passionate music people, first and foremost, who are savvy in postproduction and understand the narrative aspects of working to picture,” said Garcia. “We want to blur the lines between multiple media platforms. Our belief is that thoughtful, interesting work occurs when music and visual art seamlessly coexist.”