“This new and separate brand will allow us to clearly define and tailor our video product portfolio specifically to video applications and markets,” said Matt Anderson, president of Sound Devices. “While production sound equipment is our foundation and we continue to develop cool new audio gear, video production has become increasingly important for us.”
Since the company introduced its first video product, the PIX 240, in 2011, Sound Devices has expanded its video product line with additional camera-mounted and rack-mounted video recorders, including the new PIX 270i and PIX 250i.
Over the next several months, the company will brand all video-related products as Video Devices, including the PIX 220i, PIX 240i, PIX 250i, and PIX 270i recorders. All future products, specific to video markets, will also be branded Video Devices.