Friday, June 21, 2024
Subscribe Now

Voice Of The Crew - Since 2002

Los Angeles, California

HomeCraftsAnimationTallgrass Pictures Delivers Spot for Hot Pockets

Tallgrass Pictures Delivers Spot for Hot Pockets

-

Nestle's "Hot Pockets: You Got What I Eat," out of Threshold Interactive, directed by John Montgomery, animation by Tallgrass Pictures.
Nestle’s “Hot Pockets: You Got What I Eat,” out of Threshold Interactive, directed by John Montgomery, animation by Tallgrass Pictures.
San Diego-based Tallgrass Pictures recently completed an ambitious 3D animation project in collaboration with Ferguson Presents for Nestle‘s Hot Pockets entitled, “You Got What I Eat.” The spot is a spoof starring Snoop Dogg and Kate Upton, capturing the epic battle of “Team Crust vs. Team Meat.”

The studio was called on to create 13 seconds of 3D animation that links two live action worlds. Tallgrass Pictures’ lead animator, Beau Runnels, created an 8-bit world complete with pepperoni nunchuck fights and flying bad guys.

By taking frames from the live-action footage and using them as a base for the animated characters, Runnels was able to make a seamless transition from the dueling celebrities to the animated world and back. When the animated character, Oliver, twirls his pepperoni nunchucks, the company’s animators made sure that the motion was identical to the live-action nunchucks. These smooth transitions give the viewer the feeling of floating along in a dream sequence.

- Advertisment -

Popular

Vicon Introduces Mobile Mocap at SIGGRAPH

1
Motion capture systems developer Vicon is previewing a futuristic new “Mobile Mocap” technology at SIGGRAPH 2011 in Vancouver. Moving mocap out of the lab and into the field, Vicon's Mobile Mocap system taps several new technologies, many years in the making. At the heart of Mobile Mocap is a very small lipstick-sized camera that enables less obtrusive, more accurate facial animation data. The new cameras capture 720p (1280X720) footage at 60 frames per second. In addition, a powerful processing unit synchronizes, stores, and wirelessly transmits the data, all in a tiny wearable design.

Beowulf and 3-D