Friday, June 14, 2024
Subscribe Now

Voice Of The Crew - Since 2002

Los Angeles, California

HomeIndustry SectorCommercialsVideo of the Day: Spec | #saynotospec

Video of the Day: Spec | #saynotospec

-

LR-Saynotospec

Toronto-based Zulu Alpha Kilo released a short two-minute film last week called “Say no to Spec.” The film called into question the common advertising industry practice of creating free “speculative creative” work to win clients in the bidding or “new business” process. The film has amassed over 1.5 million views and generated debate over the value of offering free work to prospective clients.

The video has even struck a nerve with people outside of advertising. Freelancers, contractors, photographers, journalists and a myriad of other professionals have rallied behind the cause using the video’s hashtag #SayNoToSpec.

The video features real shopkeepers and professionals being asked for “spec work.” Their reactions illustrate the absurdity of working for free. It was originally created for Strategy Magazine‘s Agency of the Year competition in Canada.

“There is a much better way to choose an agency partner,” said Zak Mroueh, Zulu Alpha Kilo’s founder and the director of the film. “Spec work is an antiquated process that dates back to the Mad Men era. It’s a cog in the increasingly bureaucratic procurement machine.”

- Advertisment -

Popular

Vicon Introduces Mobile Mocap at SIGGRAPH

1
Motion capture systems developer Vicon is previewing a futuristic new “Mobile Mocap” technology at SIGGRAPH 2011 in Vancouver. Moving mocap out of the lab and into the field, Vicon's Mobile Mocap system taps several new technologies, many years in the making. At the heart of Mobile Mocap is a very small lipstick-sized camera that enables less obtrusive, more accurate facial animation data. The new cameras capture 720p (1280X720) footage at 60 frames per second. In addition, a powerful processing unit synchronizes, stores, and wirelessly transmits the data, all in a tiny wearable design.