Women in Film (WIF)—the nonprofit group that promotes, nurtures, and mentors women in the film industry through a network of contacts, events and programs—annually produces and distributes four public service announcements for a variety of charities that focus on issues crucial to women and children.For this purpose WIF partners with nonprofit organizations that would be unable to market their services without WIF’s financial and creative contribution, providing an opportunity for these PSAs to air nationally.Women in Film’s production staff, along with key industry vendors, donate their time, talent, services, equipment and expendables. Program coordinator Roxanne Lane and chairs Bonnie Spence and Tobie Loomis recently completed their latest PSA, “Reunion,” for the California Black Women’s Health Project. It was written by WIF member Madeline Holly-Rosing and directed by Anne Moebes.Industry vendors such as Hollywood Rentals donated the grip package and expendables, and Atomic Rentals supplied the walkie talkies. Others who provided their services included grocery chain Trader Joe’s, security firm Habib West, and Urban Dog.The crew, assembled by producer Donna Ellis (Safe Title Films), included DP Ken Stipe, who shot the PSA with an ARRI camera package donated by Otto Nemenz and film by Kodak;1st AD Lyon Reese; 2nd AD Karla Shelton; teamster Matt Leeds; key grip Harry Huryk; sound mixer Local 695 Tom Curley, supplying all sound equipment; boom operator Robert Sharman; makeup and hairstylist Dena Bellow, with MAC Cosmetics donating an entire palette of color product; production designer Ellen Greenberg; script supervisor Helen Pinkston; costume designer Elana Boudreaux; 1st and 2nd ACs Christina Fiers and Leah Anova; grip David Rosing; medic Doug Wagner of Cinema Safety; and associate producer April MacIntyre.
Written by April MacIntyre