Italian/U.K. digital media workflow specialist Kiwii Digital Solutions recently relied on WCPMedia Services‘ WCPApp to manage dailies during the production of the new movie Tini: The Big Change in Violetta. The cloud-based platform made it possible to deliver dailies and other media from the film’s set in Italy to its editorial team in Spain virtually instantaneously.
Directed by Juan Pablo Buscarini, Tini is based on the popular Disney Channel series Violetta that airs across South America, Europe the Middle East and Africa. It is slated for international release in May.
The movie was shot in Sicily and other locations in Italy. Kiwii Digital Solutions provided on-set and near-set DIT, dailies and data management services. Raw camera data was off-loaded, backed-up and transcoded in a near-set digital lab. Dailies media was then uploaded to WCPApp where it became immediately available to the Spanish editorial team during the six weeks of production. Select raw clips were also uploaded to the WCPApp cloud for color look verification and quality control. Kiwii’s Francesco Luigi Giardiello served as digital workflow supervisor on the project.
“WCPMedia provides a unique service – a flexible, reliable and secure platform for managing and delivering sensible camera data from any remote location to any destination in the world,” Giardiello said.
The benefits of this workflow were significant. “It is a much more efficient pipeline,” explained WCPMedia Services operations manager Luca de Sensi. “Dailies are in the hands of the editors in a fraction of the time required to physically ship a hard-drive. As a result, rough cuts are ready for the director and producers to review much sooner. That not only saves time, it aids the creative process.”
Kiwii has relied on WCPApp to facilitate a number of other high-profile projects. Last summer, it used the platform to manage selected raw materials for a Victoria’s Secret campaign directed by Michael Bay. Shot in Rome, the ad first aired during broadcasts of the Victoria’s Secret Fashion Show. During production, selected scenes, in camera raw format, were uploaded by Kiwii and instantly accessible to editors in Los Angeles.
WCPApp can be configured to many different workflows and applications. In addition to its tools for storing and managing media files, it features a transcoding engine that can be used to deliver media to end users according to their individual specifications. The platform can also be used to create virtual screening rooms, allowing producers to share content with stakeholders anywhere in the world.
