Rod Perth has been named as the new president and CEO of NATPE||Content First. Perth, who begins immediately, will have overall responsibility for the vision, strategic evolution, marketing, programming and financial/administrative operations of the organization. Reporting to the executive committee and the board of directors, he will also lead a senior management team made up of six people and a total staff of 20 people.
Prior to joining NATPE, Perth was founder and president of RHP Media Consulting, specializing in strategic consulting and planning for digital media, broadcast, cable and new media initiatives. Before that, he was co-founder and president of television for the ReelzChannel TV Network. His previous positions included president of Jim Henson Television Worldwide and president, USA Networks Entertainment. He began his career with the CBS Television Stations Group, where he rose to run late night programming for the CBS Television Network. Perth has served as a member of the boards of Marvel and CNET, among others, and is an adjunct professor at USC’s Film School.
“I have grown up professionally knowing and experiencing what NATPE has to offer, and find the prospect of developing and implementing a path for its future to be an extremely exciting and challenging one. NATPE’s executive committee and board represent many of the top leaders in our business and, with their support, I believe that we can accomplish a great deal together for the benefit of our members from around the world,” said Perth.