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HomeIndustry SectorCommercialsTool Promotes Dustin Callif to Managing Partner Digital

Tool Promotes Dustin Callif to Managing Partner Digital


Dustin Callif
Dustin Callif
Tool announced that Dustin Callif has been promoted to managing partner digital. This change reflects Callif’s evolving role as a company principal, and long-term commitment to growing Tool as an integrated production company with competitive capabilities in digital creative.

“Dustin has brought so many exciting opportunities to our company,” Tool president Brian Latt said. “I consider myself very fortunate to be able to work with such a visionary talent with such high creative standards.”

Since joining the company in 2009 to found Tool’s digital division, Callif has expanded the in-house digital team to include several interactive directors, creative digital producers and technologists. As EP Digital, his work in 2012 included interactive documentary Clouds Over Cuba, a partnership with the JFK Presidential Library, marking the 50th Anniversary of the Cuban Missile Crisis; the online music experience JAM with Chrome; the Daytime Emmy-winning experiential Facebook app “Take This Lollipop;” the Cannes Lion-winning Lexus/Sports Illustrated iPad app; and Under Armour’s “Out-Ray Ray” immersive experiential activation which was installed at this year’s Super Bowl XLVII game day festivities on-site.

Since 2009, numerous Callif-lead projects have earned awards. Prior to coming to Tool, Callif was co-owner and managing partner of digital agency Spacedog and negotiated its acquisition by Mendelsohn Zien and Hakuhodo, the second-largest advertising holding company in Asia.

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Vicon Introduces Mobile Mocap at SIGGRAPH

Motion capture systems developer Vicon is previewing a futuristic new “Mobile Mocap” technology at SIGGRAPH 2011 in Vancouver. Moving mocap out of the lab and into the field, Vicon's Mobile Mocap system taps several new technologies, many years in the making. At the heart of Mobile Mocap is a very small lipstick-sized camera that enables less obtrusive, more accurate facial animation data. The new cameras capture 720p (1280X720) footage at 60 frames per second. In addition, a powerful processing unit synchronizes, stores, and wirelessly transmits the data, all in a tiny wearable design.

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