“Dustin has brought so many exciting opportunities to our company,” Tool president Brian Latt said. “I consider myself very fortunate to be able to work with such a visionary talent with such high creative standards.”
Since joining the company in 2009 to found Tool’s digital division, Callif has expanded the in-house digital team to include several interactive directors, creative digital producers and technologists. As EP Digital, his work in 2012 included interactive documentary Clouds Over Cuba, a partnership with the JFK Presidential Library, marking the 50th Anniversary of the Cuban Missile Crisis; the online music experience JAM with Chrome; the Daytime Emmy-winning experiential Facebook app “Take This Lollipop;” the Cannes Lion-winning Lexus/Sports Illustrated iPad app; and Under Armour’s “Out-Ray Ray” immersive experiential activation which was installed at this year’s Super Bowl XLVII game day festivities on-site.
Since 2009, numerous Callif-lead projects have earned awards. Prior to coming to Tool, Callif was co-owner and managing partner of digital agency Spacedog and negotiated its acquisition by Mendelsohn Zien and Hakuhodo, the second-largest advertising holding company in Asia.
