Melbourne-based Airbag Productions has chosen Cospective’s Frankie to conduct video review sessions with its local and remote clients after testing and comparing many other options.
The company is a combined VFX, animation and production studio that creates commercials, films and documentaries. It spent several months testing video review packages, using trial versions side-by-side on the same project. This allowed the studio to get an idea of how easy each tool would be for its clients to pick up, as well as which features it needed across every project.
“We decided on Frankie because it is by far the easiest product to use and has the most attractive PDF summary,” said Nick Wright, director at Airbag Productions. “Frankie outshone the competition in these two areas, both of which are key to our client work. With the addition of their new competitive entry-level plans, Frankie also fits nicely into our budget.”
Airbag recently used Frankie for reviews during the creation of a commercial for Vauxhall Insignia, which features CG images of metallic birds, bulls and dolphins that morph into a car. For independent reviews, Wright uploaded various versions of these CG assets that differed in color tone to Frankie. He marked them up using Frankie’s annotating and comment tools, then sent the URL to the clients to review on their own time. Given the time difference between Melbourne and the ad agency offices in the U.K., Wright could upload images at the end of his workday in Australia so the creatives and producers at McCann in Birmingham could review them overnight. Their feedback was often waiting for Wright when he started his workday the following morning.
“We completed this marathon sprint in just five weeks,” said Kirsten Michael, post producer at Airbag Michael. “Frankie certainly helped with this, eliminating confusion with feedback to speed up the process.”
Michael described how, on the Vauxhall ad, they skipped through reviews frame by frame, letting the clients write their comments in Frankie’s notes section while they talked via Skype.
“It was simple for us to tell the client, ‘Point and click here, now you can draw right on the frame,'” Michael said. “I understand that many people struggle with technology, but Frankie is easy to explain to our clients.”