E! recently tapped L.A.-based creative agency Oishii Creative to create a show package for its new series Botched, which follows two plastic surgeons as they attempt to fix cosmetic surgery disasters and counsel people who’ve become obsessed with having plastic surgeries.
Oishii Creative wanted to create an open that played to the subject matter of the show, so they decided to focus on the way media bombards its audience with the concept of an ideal body image. Using a mix of typography, messaging and imagery, the agency brought to life the chaos of visual imagery that viewers are immersed in every day.
“We wanted to explore what influences our perceptions of beauty and how we line-up with these illusions of idealized beauty,” said Ismael Obregon, Oishii’s president and chief creative officer. “Through the graphics, we played with this line and explored the trust people place in those who attempt to enhance their images – only to miss the mark.”
Instead of doing a literal translation of surgery, Obregon said he wanted the piece to rely on symbolism. “For example, hands mold the models’ bodies, moving and shifting their faces,” he explained. “It’s an indication of how humans change other humans. And it’s also an allusion to our culture and the idea of peer pressure.”
The agency used stock imagery for the signage and billboard samples. For some of the faces and bodies featured in the open, they did a shoot at Oishii’s studio. The rest of the open was done in After Effects, Final Cut Pro, Photoshop and Illustrator.