Deluxe announced that it has dedicated an entire color suite in its Hollywood Way facility in Burbank, Calif., to mastering for Dolby Vision.
Dolby Vision helps content creators and TV manufacturers deliver images with greater brightness, color and contrast by augmenting the fidelity of Ultra HD and HD video signals for over-the-top online streaming, broadcast and gaming applications.
“Dolby’s allowing us to launch the first Dolby Vision mastering service speaks volumes about its faith in the quality of work at Deluxe,” said Gray Ainsworth, executive vice president for corporate development and strategy at Deluxe Entertainment Services Group. “We are very excited to work with our customers to explore the creative possibilities of an expanded color palette and greater brightness and contrast.”
The Dolby Vision mastering service will be used for episodic and long-form content for TV presentation. Grading will be done on FilmLight’s Baselight high-performance color grading system, which has already been optimized for Dolby Vision.
“Creative teams can rely on Deluxe and FilmLight to make their stories come alive visually like never before,” said Roland Vlaicu, senior director of broadcast imaging at Dolby. “They can use the full range of colors, peak brightness and local contrast provided by Dolby Vision, with the confidence that those will be reproduced faithfully on TVs with Dolby Vision technology.”