MPC LA recently teamed up with RESET director Johnny Green and Deutsch LA on an ad campaign for HTC. In a rare commercial appearance by acclaimed British actor Gary Oldman, the campaign relies on an unconventional and clever twist to unveil the HTC One M8 smartphone. Instead of focusing on the device’s features, the campaign goes against the grain with an understated approach that challenges viewers to “ask the Internet” if they wish to learn more about the HTC One, which is ultimately “designed for people who form their own opinions.”
MPC developed subtle visual effects to craft the perfect atmosphere without overwhelming Oldman’s witty performance and provide a welcome change to the bright, cheerful ads from rivals.
Led by Mark Holden, the MPC VFX team provided the dramatic cityscape matte paintings throughout the campaign to bring the iconic Hollywood Hills environment to life. Colorist Mark Gethin was integrally involved, carrying out initial color then a master grade once the backgrounds were composited to set the perfect mood and tone.