Frankie, the browser-based video review tool from Cospective, the maker of cineSync, is a part of a new workflow created by Trizz to produce its commercial campaigns. From its headquarters in Barcelona, Trizz uses Frankie to develop spots with producers, agencies and clients from the U.S., Europe and Asia. With Frankie, creatives and postproduction teams can operate as “virtual studios,” employing talent regardless of location, communicating with their clients on an ongoing basis.
“In the same way, we are able to share what we offer at Trizz to our clients, wherever they are,” said Chris Vulpi, executive producer at Trizz. “By having our screens connected remotely, our customers don’t feel disconnected by distance and we don’t have to sacrifice opportunities to work with different creative suppliers. Frankie really is essential to making this happen seamlessly.”
Trizz’s work includes directing and designing for a mix of 3D, VFX and experience design, including multi-touch, interactive and projection mapping. Its work appears in TV commercials, art galleries, publications and during concerts and other live events. Vulpi and Oriol Puig co-founded Trizz in 2009.
Vulpi explained there will always be a need for face-to-face meetings with clients, but Trizz finds its virtual studio model also works well for its client relationships. Of the 30 or so jobs Trizz delivers in a year, there may be only three or four client visits to Barcelona.
“As a client-facing tool, Frankie is used for very precise communication,” Vulpi said. “We then take the feedback from our sessions without having to travel, or otherwise interrupt our internal workflow in any way. We immediately implement what we were just talking about. This is important for 3D work, for example, which can require a number of simultaneous steps to make a single change.”
Frankie allows any user to draw right on the screen, as well as write notes in the margins of any frame. After each review session Frankie generates PDF notes, which Trizz shares with its clients and its own team.
“The PDF arrives a few minutes after the session and if anything in the session was forgotten, the PDF record helps to literally put everyone on the same page,” Vulpi said. “The client knows that they were understood, while we use it as the paper trail to confirm what was agreed to during the review.”