The Brand Gallery recently created a main title and in-show graphics package for Sinclair Broadcast Group‘s new Sunday investigative news show, Full Measure with Sharyl Attkisson. The design scheme employs red, white and blue tinted translucent arcs, superimposed over a stylized image of the U.S. Capitol as a means of communicating the new show’s focus on “accountability in the public and private sectors.”
“This is serious journalism dedicated to serious topics that impact all of us,” said Scott Livingston, vice president of news for Sinclair Broadcast Group.
Debuting this month, the 30-minute show will initially reach 43 million households through Sinclair’s portfolio of television stations.
Full Measure with Sharyl Attkisson is The Brand Gallery’s second recent assignment for Sinclair Broadcast Group. Last year, the creative boutique produced a modular on-air package for news casts in 51 local markets. The package features two design concepts based on the “curves” and “smart glass” themes. The package provides a unified, contemporary brand image for the Sinclair Broadcast Group as a whole, while lending itself to easy customization by local stations.
The Full Measure graphics build on the on-air look of the news group while adding new elements specific to the show. “We employed elements from the curves and smart glass package to create a visual environment representing the complex web of politics in Washington,” explained The Brand Gallery executive creative director Iain Greenway. “It feels architectural and spacious.”
Greenway noted that glass is a metaphor for the show’s role in reflecting and magnifying issues of current national interest.
Creative elements in the package include the main title, bumpers, lower-thirds and backgrounds.