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Edit1 Deploys Inertial Motion Capture System

April 19, 2013 07:34 | By

Edit1's Inertial Motion Capture system.

Edit1’s Inertial Motion Capture system.

New York-based pre-visualization boutique Edit1 has become the first studio in New York to offer inertial motion capture, (or as the studio refers to it, “InMoCa”).

“Like most pre-vis studios, we’ve been working with mocap for years,” said company president Michael Zimbard. “We pride ourselves on not following trends, but rather setting them, and when we learned about inertial motion capture and the impact it could have on our client’s work, we knew we wanted to make the investment and be the first company in the New York market to offer it.”

Manufactured by Netherlands-based Xsens the system had already been used widely in Hollywood on such films as Ted, X-Men First Class, Paul and John Carter. Inertial mocap offers a range of advantages over traditional mocap. One of the biggest advantages is that it users aren’t tied to a mocap studio, but rather, can capture performances literally anywhere.

The motion capture data is transmitted directly from the sensors on the Lycra suit into a laptop computer with no cameras, allowing for a more accurate performance capture in less time.

“Not having to be tied to a greenscreen stage opens up so many creative possibilities that it almost seemed too good to be true,” said Mike Donovan, Edit1’s executive producer. “This technology is changing the way we do things and offering clients more options and faster turnaround on their projects than ever imagined.”

Since its incorporation into the Edit1 pipeline, the system has become an integral part of every project, including a recent series of spots for agency J. Walter Thompson, New York and pharmaceutical giant Pfizer.

“The goal behind all of our recent development is to both leverage technology to make the process better for our clients, and give our team more time to focus on the creative aspects of a job and less time negotiating technical hurdles,” explained Zimbard.