Avid announced that its Interplay | MAM asset management and Avid ISIS shared storage systems now support a wide range of third-party video editing systems, giving editors greater choice in how they build their creative workflows.
Avid Interplay | MAM asset management systems now support Adobe Premier Pro and Apple Final Cut Pro, enabling editors to choose the editing applications which best suits their experience. Editors can integrate editing systems already being used in their business, eliminating the need for new investments in specific applications. By uniting editing workflows under an Avid media asset management system, editors can easily manage any type of asset, automate non-creative production tasks and reduce operational costs throughout the production process.
In addition, Avid ISIS |1000, ISIS | 5500 and ISIS | 7500 shared storage systems now support a wider variety of editing applications, enabling editors to eliminate complex configuration or performance compatibility issues when mixing Adobe Premiere Pro CC, Apple Final Cut Pro, Grass Valley EDIUS Workgroup 8, and other editorial applications on the same ISIS system. This integration builds on the support for Premiere Pro CC introduced earlier this year.
“One of the key challenges postproduction facilities and editors face is managing and integrating different solutions from different vendors,” said Dana Ruzicka, vice president and chief product officer at Avid. “Now, editors using third-party non-linear editing systems including Final Cut Pro, Premiere Pro and EDIUS can benefit from the flexibility, efficiency, and enhanced collaboration that Avid media management and shared storage systems provide.”