Porchlight, a new commercial production company dedicated to providing advertising agencies and brands with innovative spots and short-form content for broadcast and emerging media, has opened its doors in Nashville.
Headed by executive producer Kristen Forrest, Porchlight started as the in-house commercial division of Taillight TV, the long-form production company built by founder Tom Forrest. The new venture offers a roster of directors and harnesses its parent company’s full service approach to helming spots from production through finishing.
“Kristen’s 25 years of commercial production experience – which includes a long stint in New York City at some of the industry’s top companies – gives her invaluable insights into what it takes to create and helm a top-caliber spot house,” Tom Forrest said. “Whenever Kristen takes the lead on any project, the final product we deliver consistently exceeds the expectations of the agency and brands.”
Forrest began her career in NYC working for companies including Jenks and Partners, RSA USA, and The Artists Company, where she spent three years working on the Wendy’s campaign as a freelance production manager, as well as numerous other national spots. Over the past two decades, Kristen has had vast experience producing national and regional spots.
Porchlight was created in response to Taillight TV’s growing roster of spot work for clients including Krystal, Oreck, Tennessee Lottery, Studio Now, Sunny D, Fein Tools, Food City, Toyota, FiOS, The Governor’s Highway Safety Office, Indy Tire and Verizon.
“Our goal is for Porchlight to become a beacon for directors that are passionate about the craft of creating spots, and for agencies and brands looking for a high-end, cost-effective creative resource for spots and web-based content that they can rely upon to take their projects seamlessly from concept through delivery,” Kristen Forrest said.