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Video of the Day: No More’s Official Super Bowl Ad

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LR-No More

After a year of off-field scandals that included allegations of domestic violence, the NFL released a 60-second PSA addressing domestic violence and sexual assault. In the spot a woman calls 911, pretending to order a pizza while the camera shows the wreckage of her home. A 30-second version is scheduled to run in the first quarter of the Super Bowl.

The spot ends with the tagline “When it’s hard to talk, it’s up to us to listen,” asking viewers to make a pledge at nomore.org.

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Vicon Introduces Mobile Mocap at SIGGRAPH

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Motion capture systems developer Vicon is previewing a futuristic new “Mobile Mocap” technology at SIGGRAPH 2011 in Vancouver. Moving mocap out of the lab and into the field, Vicon's Mobile Mocap system taps several new technologies, many years in the making. At the heart of Mobile Mocap is a very small lipstick-sized camera that enables less obtrusive, more accurate facial animation data. The new cameras capture 720p (1280X720) footage at 60 frames per second. In addition, a powerful processing unit synchronizes, stores, and wirelessly transmits the data, all in a tiny wearable design.

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