After a year of off-field scandals that included allegations of domestic violence, the NFL released a 60-second PSA addressing domestic violence and sexual assault. In the spot a woman calls 911, pretending to order a pizza while the camera shows the wreckage of her home. A 30-second version is scheduled to run in the first quarter of the Super Bowl.
The spot ends with the tagline “When it’s hard to talk, it’s up to us to listen,” asking viewers to make a pledge at nomore.org.