British supermarket chain Sainsbury’s recently released this heartwarming ad, made in partnership with The Royal British Legion, that commemorates the extraordinary events on the front lines of World War I on Christmas Day, 1914, when the guns fell silent and British and German soldiers met in no-man’s land, sharing gifts – and even playing football together.
The video has raked up over 15 million views on YouTube and topped critics lists of some of the best ads of the year.
Watch “The Making of” video below.
