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HomeIndustry SectorCommercialsVideo of the Day: Sainsbury's Christmas 2014 Ad

Video of the Day: Sainsbury’s Christmas 2014 Ad


LR-Sainsbury ad

British supermarket chain Sainsbury’s recently released this heartwarming ad, made in partnership with The Royal British Legion, that commemorates the extraordinary events on the front lines of World War I on Christmas Day, 1914, when the guns fell silent and British and German soldiers met in no-man’s land, sharing gifts – and even playing football together.

The video has raked up over 15 million views on YouTube and topped critics lists of some of the best ads of the year.

Watch “The Making of” video below.

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Vicon Introduces Mobile Mocap at SIGGRAPH

Motion capture systems developer Vicon is previewing a futuristic new “Mobile Mocap” technology at SIGGRAPH 2011 in Vancouver. Moving mocap out of the lab and into the field, Vicon's Mobile Mocap system taps several new technologies, many years in the making. At the heart of Mobile Mocap is a very small lipstick-sized camera that enables less obtrusive, more accurate facial animation data. The new cameras capture 720p (1280X720) footage at 60 frames per second. In addition, a powerful processing unit synchronizes, stores, and wirelessly transmits the data, all in a tiny wearable design.

Beowulf and 3-D