Hybrid Edit has named Lauren Schuchman director of new business. Schuchman joins Hybrid after serving as production manager for global commercial production house Moxie Pictures. Hybrid has made a number of significant changes to its creative capabilities, including a soon-to-be-launched content division, and it is looking to Schuchman to further the company’s growth into new markets.
A Los Angeles native, Schuchman comes with a creative background in writing, visual and performing arts. She got her start studying theatre at Emerson College and comedy writing/performance at The Groundlings, ultimately earning her bachelors from USC. She began in ads working beneath reps Dana Balkin, Renee Krumweide, Stephanie Hodge and Raquel Elfassi at Resource LA.
“I didn’t expect to return to sales from physical production, but I’m excited to be part of what Hybrid is doing and where they’re headed,” Schuchman said. “The sales role has changed. In fact most industry models are dying, and agencies especially are looking for creative people to help elevate their work and present innovative ways to communicate concepts, through a number of mediums.”