Creative studio SPLICE has brought executive producer Dan O’Brien on board in a continued effort of expansion. O’Brien comes to SPLICE after many years in New York, having had extensive experience producing creative content for such television icons as MTV, ESPN, HBO, USA Network, National Geographic, The History Channel, Disney and A&E. O’Brien has also collaborated with ad agencies including 72andSunny, Ogilvy & Mather, Leo Burnett and Young & Rubicam.
“We have evolved over the past several years from our roots as a post house to a strong creative studio of designers and storytellers that bring rich viewer experiences across broadcast networks, advertising and entertainment,” company co-founder Barb Condit said. “We continue to have new and unique challenges and opportunities brought to us. Dan brings an expertise and focus to our team to help better foster these opportunities and relationships with our clients.”
O’Brien is a producer with wide-ranging experience making commercials, TV shows and films. He began his career in Minneapolis, as a producer/director and writer, working on projects for major brands including Pfizer, 3M, Intel and GE Capital. O’Brien co-founded Rogue Creative where he helped create network branding spots for MTV, Spike TV and G4, and produced live-action and animated commercials with top agencies. Rogue Creative’s work was honored by AICP, PromaxBDA, and was an honoree at Cannes. After Rogue, O’Brien moved into long-form entertainment, shooting and producing an independent feature documentary, King George, which tracks the soccer legend, George Weah’s 2005 bid for the presidency in Liberia, West Africa. During this time he began producing for MTV Development, as well as line producing Jonas Brothers: Living the Dream for Disney and the pilot episode of Celebrity Ghost Stories for A&E.
In 2009, O’Brien joined Sharp Entertainment where he helped grow a small shop with eight TV series and specials in production, producing more than 30 series in a single year. As director of production, O’Brien helped to oversee all of Sharp’s shows for networks including National Geographic, Discovery, History, and Travel Channel.
“The depth of talent at SPLICE is amazing and allows us to team up with directors, networks and brands on so many levels; from creative strategy all the way through execution,” O’Brien said. “SPLICE is also recognized for our technological expertise, and we use that as a storytelling device to enhance the user or viewer experience; be it for broadcast, an experience piece, or tablet app. We’ve developed a lot of strong creative partnerships. I’m excited to match this talent with projects that come to us, as well as the innovative projects that we’re pitching.”